The UX Lab is conceived as an open academic research group that coordinates and conducts interdisciplinary research focused on the study of people interacting with digital content, products, and interfaces.
a) gathering of UX experts from convergent areas and sectors,
b) conducting basic, applied and developmental user research,
c) connecting with companies and public institutions that need help in designing innovative and creative solutions tailored to the requirements and in accordance with the expectations of users, and
d) connecting with existing study programs and launching new lifelong / specialist programs aimed at training all those interested in solving complex problems related to user research and user experience design.
interviews, focus groups, diary studies, in situ or remote usability testing, and analysis of data collected with the help of devices / sensors for monitoring eye movements, skin conduction, etc.