UX Lab Zadar is an open academic community that gathers experts who have gained their experience through many years of research and/or development of custom-made interactive systems in accordance with the expectations of end users. In our laboratory, the interaction between people and systems can be recorded and analyzed using the latest technological solutions and methodological approaches. The goal of the laboratory is to systematically integrate the requirements and creative potential of the end users, while paying particular attention to the context, i.e. market, production and other conditions. This approach allows us to collect and analyze data related to the expectations and needs of different user groups, and design attractive digital solutions that are usable, accessible, emotionally appealing and successful on the market.
